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How do you use a keyword planner without a campaign? Step-by-Step

How to use a keyword planner without a campaign? This is our main topic today. I will explain it to all my user friends. Many people ask me if Google Keyword Planner can be used for free without ad campaigns. Of course, You can use it without ad campaigns.

Today, in the digital age, if a blogger or businessman wants to increase their earnings or sales through a website, Google’s keyword planner is the best online keyword research tool for them. This is Google’s official keyword research tool. You can use it for Google ads campaign runs and keyword research.

So, friends, in this article, we will learn how to use Google Keyword Planner without a campaign. But first, we will know what a keyword planner is. How important is it for blogging? Where is the Keyword Planner in Google? How good are keyword planners for SEO?

What is  Google keyword planner?

Google AdWords Keyword Planner is an official tool of Google for Google AdWords publishers. Most people search on Google to get the information and products they need. Google Keyword Planner collects and stores their search data.

When a user uses Keyword Planner, the tool shares the keywords they have collected with you as a list. Google will show you a list of keywords that have already been searched for.

Initially, Google Authorities created this keyword planner tool to give advertisers a clear idea of their website’s keywords before advertising through Google. 

How to you use keyword planner without campaign?

However, it has a free keyword research option, which is why Google AdWords and Webmaster use it. It is a powerful free tool for getting a clear idea of any keyword. 

Is Keyword Planner good for SEO?

What is a keyword? What is keyword research? How do you do keyword research? We all know these, right? However, most people do not know how to do keyword research effectively. This prevents them from getting good results from blogging and business, and their website does not rank well in the search engine. 

If we can properly use Google keyword planner tools, we do not need to buy paid tools like Ahrerf and Semrush. Let’s find out why keyword planner tools are good for SEO

Benefits for SEO

Keyword Research:

  • Search Volume Data: Provides estimated search volumes for keywords, which helps prioritize keywords based on potential traffic.
  • Keyword Suggestions: Generates a list of related keywords, expanding your research and uncovering new opportunities.
  • Trend Analysis: Offers insights into how search volumes for keywords change over time, aiding in trend analysis and seasonal planning.

Competitive Insights:

  • Competition Level: Indicates how competitive a keyword is in Google Ads, which can give a rough idea of SEO competition.
  • Bid Estimates: Shows suggested bid ranges for Google Ads, indirectly indicating the commercial value of keywords.

Geographical Data:

  • Location-Based Insights: Allows targeting and research based on specific locations, which is helpful for local SEO strategies.


  • Focus on Paid Search: The Keyword Planner’s primary purpose is to assist with Google Ads, so some metrics and data are more relevant to PPC than SEO.
  • Broad Data: Search volumes are often provided in broad ranges (e.g., 1K-10K searches/month), which might need to be more precise for detailed SEO planning.

Missing Competitive Data for Organic Search:

  • The tool needs to provide detailed organic search competition data. Tools like Ahrefs, SEMrush, or Moz offer a more comprehensive competitive analysis for SEO.
  • User Intent: While Keyword Planner shows search volume, it only sometimes provides clear insights into user intent, which is crucial for creating content that meets searchers’ needs.

Where is Keyword Planner in Google?

Keyword Planner is Google’s official tool. So Google is the sole owner of this tool. You can use it according to their instruction. The Keyword Planner tool is part of Google Ads. Here’s a tutorial on how you can access it:

Sign in to Google Ads:
  • Go to Google Ads.
  • Click “Sign in” at the top right corner and enter your Google account credentials.
Accessing Keyword Planner:
  • Once logged into your Google Ads account, click on the “Tools and settings” icon (it looks like a wrench) at the top right corner of the page.
  • Under the “Planning” section in the dropdown menu, select “Keyword Planner.”

From there, you can start using the Keyword Planner to research keywords, get search volume data, and discover new ideas for your advertising campaigns.

How do you use a keyword planner without a campaign?

We have learned about Google Keyword Planner so far. Now, we will learn how to use it without a campaign. Google keyword planners can be used in many ways. Most people want to use them without a campaign because it is free. 

Using a keyword planner without running an active campaign can be tricky because many keyword planning tools are integrated with advertising platforms like Google Ads, which typically require an account and may prompt you to set up a campaign. 

However, there are ways to access keyword planning tools and get keyword data without launching an actual campaign. Here’s a step-by-step guide:

Sign in to Google Ads:

Skip the Campaign Setup:
  • Once logged in, Google Ads may prompt you to create a campaign. Instead, look for an option like “Switch to Expert Mode” or “Skip the guided setup” at the bottom of the page. This allows you to access Google Ads tools without setting up a campaign.
Create your first campaign

Access the Tools:

  • After switching to Expert Mode, click on the “Tools & Settings” icon (which looks like a wrench) in the upper right corner of the screen.

Open Keyword Planner:

  • In the dropdown menu, under the “Planning” section, select “Keyword Planner.”
Discover new keywords

Choose Your Tool:

  • You’ll see two options: “Discover new keywords” and “Get search volume and forecasts.”
  • Discover new keywords: Enter keywords related to your business or industry to find new keyword ideas.
  • Get search volume and forecasts: Enter keywords to see their search volume and other metrics.
How to you use keyword planner without campaign?

Explore Keywords:

  • Enter your keywords or website URL to get ideas and data. To refine your search, you can filter results by location, language, and other factors.

Analyze Data:

  • Review the list of keywords and their metrics, such as average monthly searches, competition level, and suggested bids. Use this data to inform your content strategy or SEO planning.
How to you use keyword planner without campaign?

Download Results:

  • If you need to keep the data for later, you can download the results by clicking the “Download” button.

By following these steps, you can utilize Google Keyword Planner to research keywords and gather valuable insights without setting up or running an active Google Ads campaign.

What is the best way to use Keyword Planner?

The best way to use Keyword Planner is to enter a broad keyword related to your business or topic. Analyze the suggested keywords, focusing on those with high search volume and low competition. Use filters to narrow the list based on location and language, and search network—group similar keywords into themes for better organization.

Check the estimated bid costs to help set a budget. Regularly review and update your keyword list to stay relevant. Use these insights to optimize your website content and pay-per-click (PPC) campaigns, driving more targeted traffic.

Finally, if you’re wondering how to use Keyword Planner without a campaign, rest assured that the tool is free. As mentioned earlier, you may need to create a Google Ads account, but you don’t have to spend any money on advertising campaigns to access Keyword Planner and benefit from its features. Focus on using the tool for keyword research and SEO optimization, and you’ll be on your way to improving your online presence without breaking the bank.


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