What are Google Ads? How to run Google ads for clients full guide

How to run Google ads for clients: After the COVID-19 pandemic, businesses around the world are now increasingly dependent on online commerce. All businessmen are keen to promote their products online as people today are now highly dependent on online. People spend most of their time in the net world. People now search for their desired products on Google.

In the ever-evolving digital marketing landscape, Google Ads has emerged as a powerful tool for businesses to effectively reach their target audience. This comprehensive guide aims to unravel the intricacies of Google Ads, exploring what it is, and how it works, and providing a step-by-step walkthrough on running successful Google Ads campaigns for clients.

In today’s article, I will explain all the details of Google ads, how does work, and how to run Google ads for clients. 

These are the topics that will be discussed in today’s article.

• What are Google ads?
• Google Ad Manager 360
• How do Google ads work
• Types of Google ads campaign?
• cost of Google Ads/ Google Ads cost per click
• How to run Google ads for clients
• How to use Google Ads effectively
• How do Google ads generate responsive search ads?
• For auto-tagging, what parameter does Google ads include in the destination URL?
• What two main ad formats can be used in a Google display?
• How to stop Google ads campaign

What are Google ads?

Google Ads is an online advertising platform developed by Google, enabling businesses to display their ads on Google’s search engine results pages (SERPs), websites, and other digital platforms. Formerly known as Google AdWords, this advertising solution allows advertisers to create targeted campaigns that reach specific audiences based on keywords, demographics, interests, and online behavior.

Google Ads offers various ad formats, including text ads, display ads, and video ads, providing flexibility for different marketing goals. Advertisers can set daily budgets, target specific geographic locations, and optimize campaigns for different devices. With its vast reach and targeting capabilities, Google Ads has become a pivotal tool for businesses looking to enhance their online visibility, attract potential customers, and drive measurable results in the competitive digital landscape.

How do Google ads work?

With Google Ads, businesses bid on keywords relevant to their products or services, and their ads appear at the top or bottom of the search results when users enter those keywords. The platform operates on a pay-per-click (PPC) model, where advertisers only pay when users click on their ads. This makes it a cost-effective and measurable advertising solution, as advertisers can track the performance of their campaigns in real-time, analyzing metrics such as clicks, impressions, and conversion rates.

Google Ads is a powerful tool for businesses to promote products or services and drive relevant traffic to their websites.

What is Google Ad Manager 360?

Google Ad Manager 360 is an advanced advertising platform designed to streamline and optimize the management of digital ad inventory. It empowers publishers with sophisticated tools for ad trafficking, inventory management, and yield optimization. With features like dynamic ad insertion and programmatic ad selling, it enhances efficiency and revenue generation in the ever-evolving landscape of online advertising.

Types of Google ads campaign: How to run Google ads for clients

Google Ads offers a versatile array of campaign types, each designed to meet specific marketing objectives.

• Search Campaigns: The most common type, Search campaigns display text ads on Google’s search engine results pages. Advertisers bid on keywords relevant to their products or services, and ads appear when users search for those terms.
• Display Campaigns: With Display campaigns, advertisers can showcase visually appealing banner or video ads across a vast network of websites and apps. This type is ideal for brand awareness and reaching a broader audience.
• Video Campaigns: YouTube is the second-largest search engine globally, making Video campaigns an impactful choice. Advertisers can run in-stream ads (played before or during videos), video discovery ads, or bumper ads for concise, compelling content.
• Shopping Campaigns: E-commerce businesses benefit from Shopping campaigns, which feature product images, prices, and store names directly in search results. These visually appealing ads help attract users with high purchase intent.
• App Campaigns: Targeting users on Google Play and across other networks, App campaigns promote mobile apps by optimizing for installs, in-app actions, or engagement, reaching users likely to be interested in the app.
• Smart Campaigns: Designed for small businesses, Smart campaigns automate the advertising process by optimizing ad delivery across Google platforms, making it easy for businesses to get started with minimal effort.

Understanding these campaign types empowers advertisers to strategically leverage Google Ads for their specific goals, whether it’s driving website traffic, increasing brand visibility, or boosting app downloads.

Cost of Google Ads/ Google Ads cost per click

Google Ads is an online advertising platform where businesses pay to display their products or services to a targeted audience. The cost of Google Ads is determined through a bidding system, primarily using the Cost Per Click (CPC) model. With CPC, advertisers pay a fee each time a user clicks on their ad. The actual cost varies based on factors like competition, keyword relevance, and ad quality. 

Advertisers set a maximum CPC bid, influencing their ad’s visibility. While Google Ads can be cost-effective, managing CPC requires strategic keyword selection, ad optimization, and budget control to ensure a balance between expenses and desired outcomes. Understanding the intricacies of Google Ads CPC is crucial for businesses aiming to maximize their online advertising impact while staying within budget constraints.

What will be needed to run Google Ads?: How to run Google ads for clients

To run Google Ads effectively, a combination of strategic planning, digital assets, and adherence to Google’s advertising policies is crucial. Here’s a comprehensive list of what you’ll need:

• Google Ads Account: Create a Google Ads account to access the platform.
• Website or Landing Page: A functional website or dedicated landing page is essential for directing users from your ads.
• Target Audience: Define your target audience based on demographics, interests, and behaviors.
• Keyword Research: Identify relevant keywords related to your business to optimize ad visibility.
• Ad Campaign Objectives: Clearly outline your campaign goals, whether it’s driving website traffic, generating leads, or increasing sales.
• Compelling Ad Copy: Craft persuasive and concise ad copy that resonates with your audience.
• Ad Creative: Design eye-catching visuals or multimedia elements that complement your ad copy.
• Budget: Set a daily or monthly budget for your campaigns.
• Bid Strategy: Choose an appropriate bidding strategy, such as cost-per-click (CPC) or cost-per-impression (CPM).
• Conversion Tracking: Implement conversion tracking to measure the success of your campaigns.
• Ad Extensions: Utilize ad extensions to provide additional information and enhance ad visibility.
• Ad Schedule: Define the times and days when your ads will be displayed.
• Quality Landing Page: Ensure your landing page provides a seamless and relevant user experience.
• Google Analytics Integration: Connect your Google Ads account with Google Analytics for comprehensive performance analysis.
• Ad Testing Plan: Regularly test different ad variations to optimize performance over time.

By addressing these elements, you’ll be well-prepared to launch and manage successful Google Ads campaigns.

How to run Google ads for clients step-by-step guide

So far we have gained some knowledge about Google Ads, now I will discuss with you how to run Google Ads for your clients ‍step-by-step. Nowadays there are many job offers for Google Ad campaigns but due to a lack of skilled sellers and a lack of proper idea about Google Ads campaigns, many people do not get any benefit from Google Ads. I hope that after reading this article carefully, you will have no more problems with your Google Ad campaigns.

Step #1: Go to Google Ad Manager Account

So friends, To advertise on the Google search engine, you must first go to Google AdWords. Open any browser from your computer and type www.ads.google.com. After going to Google Ads, a new interface of Google will open to you.

From here, sign in with your Gmail account with which you created your Google Ads account. If you don’t have a Google Ads account, open an Ads account on Google first.

• Related Post: How to create a Google ads account

Step #2: Create a new ad campaign:

After signing in to Google AdWords, a new page will open in front of you. From there you will click on New Campaign Crate.

Step #4: Choose your ad objective

After clicking on New Campaign, a new page will open for you, which will have various ad objectives. Select the purpose for which you want to run the ad. For example, select Website Traffic for website traffic.

Since we want to get traffic by searching the website, go down a bit select the search text, and give the link of your website in which you want to get traffic. Write your campaign name and Click continue.

Step #4: Bidding Set up

After placing what I said so far correctly, when you click on the CONTINUE button, an important page will open in front of you. From there you have to select the bid.

Then click Next. After clicking next, a new page will open in front of you and ask you to set up your ad campaign settings there. Fix them.

Step 5: Campaign Settings

Go to Campaign Settings and select Network. For website select the search network or what your client says. Select a location, where you want to show the ad to the people. Select a language. 

Step  #6: Select audience segments to add your campaign

At the bottom of this page, you need to select your audience segment. You can target an interest-based audience here. There are many categories you can choose from. Since we want to run Google search ads, there is no need to select the audience segment. Because we will pay Google for every click on our targeted keywords. So avoid it.

Step #7: Fix your ad campaign Budget.

This is a very important matter. You need to set up a budget for how much money you will spend on advertising. Enter here how much you want to pay per click and how many dollars you want to advertise per day. For example, I want to advertise for ten cents per click and ten dollars per day.

Before setting a budget, you must check the CPC of your targeted keywords. Sometimes the ad doesn’t run because the budget isn’t right. Then click on more settings and set up the rest of the easy steps. Click on the Next button.

Note: The budget option may come at this time or the end of everything.

Step #8: Keywords and ads

This is the most important part of the other step. This is very important because you have to fill in all the information about your ad here. No mistake can be made here. This should be done very carefully.

 Above all put your target link, the website you want to advertise. Then mention your service or product name. Put your targeted keywords in the inter-keyword box.

Then come here and mention the subject of your Ed. You will be given five head tags and description boxes to specify the subject matter of the ad. Content should be written in brief. Whatever you write here, Google will display it to the customer. So write everything carefully. Then add more site links, business names, and other requirements.

After filling everything correctly click on the next button. Then you will be asked to publish the ad. Once you check everything and publish the ad, it will run on Google.

How to use Google Ads effectively?

Google Ads is a powerful tool for businesses looking to expand their online presence and drive targeted traffic to their websites. To maximize the effectiveness of your Google Ads campaigns, consider the following strategies:

• Keyword Research: Conduct thorough keyword research to identify relevant terms for your business. Utilize Google’s Keyword Planner to discover high-performing keywords with lower competition.
• Target Audience: Define your target audience based on demographics, interests, and online behavior. Tailor your ad content to resonate with your specific audience segments.
• Compelling Ad Copy: Craft engaging and concise ad copy that highlights the unique value propositions of your products or services. Use a compelling call-to-action to prompt users to take the desired action.
• Landing Page Optimization: Ensure that your landing pages are optimized for user experience and align with the ad’s messaging. Implement clear and relevant landing page content to increase conversions.
• Ad Extensions: Take advantage of ad extensions to provide additional information and increase ad visibility. Use site links, callouts, and structured snippet extensions to enhance your ad’s appeal.
• Ad Schedule and Budget Management: Analyze the peak times when your target audience is online and schedule your ads accordingly. Set a realistic budget based on your business goals and monitor performance regularly.
• Conversion Tracking: Implement conversion tracking to measure the success of your campaigns. Use data-driven insights to optimize your ads for better performance over time.
• A/B Testing: Experiment with different ad variations to identify the most effective elements. Test headlines, images, and ad copy to refine your strategy continuously.
• Negative Keywords: Regularly update your list of negative keywords to filter out irrelevant traffic. Improve ad targeting by excluding keywords that are not aligned with your business.
• Continuous Monitoring and Optimization: Monitor your campaign’s performance regularly and make data-driven adjustments. Stay informed about industry trends and update your strategy to stay competitive.

How do Google ads generate responsive search ads?

Google Ads generates Responsive Search Ads (RSAs) through a dynamic process that adapts to user queries and behavior. The system leverages machine learning to analyze headlines and descriptions provided by advertisers, testing various combinations to identify the most effective ones. 

It considers factors like relevance, keyword performance, and historical data to optimize ad delivery. By continuously learning from user interactions, Google Ads fine-tunes RSAs to deliver compelling and personalized content. This adaptive approach maximizes the chances of capturing the audience’s attention and driving engagement, ultimately enhancing the overall performance of advertising campaigns.

For auto-tagging, what parameter does Google ads include in the destination URL?

For auto-tagging, Google Ads includes the “gclid” parameter in the destination URL. This unique identifier, known as the Google Click Identifier, helps track and attribute clicks to specific ad campaigns. By appending the “gclid” parameter to destination URLs, Google Ads can provide detailed insights into user interactions, allowing advertisers to analyze the effectiveness of their campaigns and optimize for better results.

What two main ad formats can be used in a Google display?

In Google Display, advertisers can leverage two primary ad formats to reach their audience effectively:

• Responsive Display Ads: These dynamic ads adapt to various placements and sizes, optimizing content for diverse audiences.
• Uploaded Image Ads: Advertisers can upload custom-designed image ads, allowing for more control over the visual elements to align with brand aesthetics and messaging. These formats offer flexibility and creativity, ensuring a compelling presence across the Google Display Network.

How to Stop Google Ads Campaign

Stopping a Google Ads campaign involves a few straightforward steps to ensure a seamless process. Whether you’re pausing temporarily or discontinuing the campaign altogether, the following guide will help you navigate through the necessary actions.

• Access Your Google Ads Account: Open your web browser and log in to your Google Ads account.
• Navigate to the Campaigns Tab: Once logged in, go to the “Campaigns” tab on the left side of the dashboard.
• Select the Campaign to Stop: Identify the specific campaign you want to stop from the list displayed.
• Pause the Campaign: Click on the checkbox next to the campaign name, and then click the “Pause” button. This action will temporarily halt the campaign but keep all your settings intact.
• Review Settings (Optional): Before stopping the campaign permanently, review your campaign settings to ensure you are making the right decision. If needed, make adjustments or consider running a limited-time promotion instead.
• Stop All Ad Groups (Optional): If you want to stop specific ad groups within a campaign, you can do so by selecting the ad groups and pausing them individually.
• Adjust Budgets (Optional): If budget concerns prompted the decision to stop the campaign, consider adjusting your budget settings or reallocating funds to other campaigns.
• Confirm Pause Action: Google Ads will prompt you to confirm the pause action. Confirm your decision to temporarily stop the selected campaign.
• Review Performance Data: Take a moment to analyze the campaign’s performance data before making any final decisions. This information can be valuable for future campaigns.
• Permanently Stop the Googe Ad Campaign (Optional): If you’ve decided to permanently stop the campaign, revisit the “Campaigns” tab, select the campaign, and click on the “Remove” or “Delete” option. Be cautious, as this will erase all historical data associated with the campaign.

By following these steps, you can effectively pause or stop a Google Ads campaign, giving you control over your advertising strategy and budget allocation.

So, friends, I hope I have highlighted the issue of running ads on Google in a completely new way. I told you step by step how to run ads on Google for your clients. If you still have any questions, please comment